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5 Fashion Labels Who Prove That ``Modest`` Doesn't Equal ``Boring``

They’ve stayed on our radar because of their amazing approach to modest style. Mimu Maxi has the sophisticated ease of brands like The Row; paired with a cool, modern approach to styling — think Birkenstocks, dresses over pants, and lots of interesting layers — that’ll leave any woman inspired. READ MORE

Meet Mimu Maxi: The Retailer Founded By Two Orthodox Jewish Sisters Who Craved Modest Yet Fashionable Apparel

The pair have gained a following, and not just of religious women — including their many Muslim fans — but of babes of all backgrounds who are into the dresses based entirely on their design. In fact, femme plus-size style blogger/icon Nicolette Mason has been seen wearing the duo’s designs. Whether you’re dressing to abide by religious law or not, their billowy dresses are totally dreamy. If I had my way, I’d dress in the tent-iest of dresses everyday, and Mimu Maxi’s designs have enough variety that I totally could: From the asymmetrical Cascade dress to the slouchy denim Zip dress to the feminine Frock dress, just to name a few. So even though it’s obvious that you can, here are five reasons you should make a tent dress your new uniform: READ MORE

Nicolette Mason: BRIGHT WHITES

I’m allllll about this breezy white cascade dress made by my friends at MIMU MAXI – a design duo of two orthodox sisters-in-law who make cool, modern pieces for the modest set. I fell in love with them both when I read about their decision to continue sharing modest fashion from women of other faiths in spite of criticism from their own community. Their message of sharing more in common than we do in difference and wanting to celebrate those similarities resonated with me, to such an extent that I emailed them just to say hello and thank them for taking such an important stand against their critics. A few emails later, and I eventually got to hang out with these Brooklyn-based babes in their neck-of-the-woods. All this to say – their line of easy, minimalist pieces are great year round, but especially perfect as we approach spring and summer! READ MORE

High End Modesty

Trendy, Hasidic and fashion aren’t words you typically hear together, but MIMU MAXI co-owners and designers Mimi Hecht and Mushky Notik are here to change that. Sisters-in-law, rabbi wives and business partners, they created MIMU MAXI, a clothing company dedicated to creating high end, modest fashion, bringing together religions and cultures that promote women’s modest clothing in NYC. LISTEN TO SHOW

5 Places To Shop Minimalist Plus Size Fashion

Is all this talk about sack dresses and mumus offending you on a personal level because they’re your minimalist go-to? Never fear! Mimu Maxi make the most chic sack dresses in the world (probably) and they’re handmade in NYC to boot. READ MORE

5 Plus Size Dresses For Spring, Just In Time For You To Invite Me To Your Wedding

Alright, look. I know I’m not supposed to wear white to your wedding, based on some old rule that probably doesn’t have a cool story and that no one should pay attention to. Additionally, I would like to point out the fact that we aren’t even friends, I bullied you into inviting me to your wedding simply so I could buy dresses. That being said, I’m so grateful to be a part of your special day, especially while wearing this minimal white dress with ridiculous platform sandals, several large bangles, and a red lip. I wish you all the best. READ MORE

YO DONA (SPAIN)

FASHION IN MODESTY

RELIGION IS NOT ABOUT BEING TRAPPED

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FASHION SPEAKS: MIMU MAXI

With a modest clothing line that is quickly taking on the New York scene and the blogger world we have no doubt that the MIMU MAXI empire will succeed even more. The businesswomen have already garnered attention from the likes of Refinery29, Huffington Post and blogger, Summer Albarcha, who is rocking their noteworthy skirt legging. READ MORE

MODEST FASHION HITS MAINSTREAM

Their smock-like clothes are flowing, draped, and sometimes asymmetrical and wouldn’t look out of place at a cool downtown boutique like Creatures of Comfort, Maryam Nassir Zadeh, or Henrik Vibskov. READ MORE

How the Internet Made Modest Fashion Cool

Brooklyn-based shop Mimu Maxi is another well-known, modest-fashion staple run by Orthodox Jewish sisters-in-law Mimi Hecht and Mushky Notik. The pair started their brand in the summer of 2013 with the Hasidic female community in mind, but Mimu Maxi soon gained a broader, loyal following. READ MORE

How Orthodox Judaism’s Laws of Modesty Gave Me a Sense of Style

These women demonstrate that abiding by the Jewish law of modesty need not translate to dowdy, unflattering, ill-fitting clothing. READ MORE

DAEPNY.COM

As I sit in the outdoor area of a quaint Kosher brunch spot called Basil in Crown Heights, I see the radiant Mimi and Mushky of Mimu Maxi, walking towards me. Mimi has on a caftan over jeans with shades, looking Donna Karan-chic, while Mushky is wearing one of their newer designs, a beautiful and flowing denim caftan that sweeps past the floor. READ MORE

MIMI AND MUSHKY MAKE MODESTY HAUTE

Hold on to your snoods, people: Modest clothing is going chic, and Hecht and Notik are among the designers leading the charge. READ MORE

FASHION WAR

Orthodox clothing company takes a stand for inter-religious sisterhood as Gaza-Israel tensions rise. READ MORE

HUFFINGTON POST LIVE

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LOOK MAGAZINE UK

Why Are People Freaking Out Over This Photo?

Recently, Mimi Hecht and Mushky Notik, co-owners of Brooklyn-based modest clothing boutique Mimu Maxi posted a photo of one of their customers looking lovely in their signature design, a lime-green “skirt legging.” The photo kicked off a controversy — and a pretty badass response from Hecht and Notik. READ MORE

NOT DEAD YET STYLE

Two Orthodox women, Mimi Hecht and Mushky Notik, are experimenting with new approaches to traditional garb. They founded MIMU MAXI, a clothing line that adheres to the rules but offers more varied and colorful choices. READ MORE

Can a Maxi Skirt Bridge Cultural Divide?

“We are Chabad women, and our Rebbe always reminded people that no matter what inherent differences and what there is to disagree on, there must be an area, a way that we can work together and highlight our mutual values. Our collaboration with Summer, yes all the more so during tense times between Jews and Muslims, is a beautiful example of this and we are very proud we were chosen to bridge this gap.” READ MORE

THE NEW ORTHODOX

Mimi Hecht and Mushky Notik, founders of MIMU MAXI, are taking a more organic, innovative approach…

To the public, the strict codes tend to add to a somewhat negative perception of Orthodox practice. However, Hecht and Notik are doing what they can to change this, and considering that the gentrification of their neighbourhood has brought them a whole new audience (and dressing modestly seems to be “in”), they haven’t picked a bad time at all. READ MORE

Balancing Modesty and Fashion

“The guidelines aren’t there to, like, shackle you down and say, don’t even think about clothing,” said Notik. Added Hecht, “We’re not about suppressing your beauty, or self-expression. It’s about doing it within the channel of Judaism.” They’re not alone in this pursuit. In a terrific follow-up, Refinery29 produced a colorful slide show profiling ten stylish young Orthodox women. The women’s fashion inspirations are wide ranging: from Mindy Kaling to Valentino. READ MORE

HADAR MAGAZINE

Fall ’14
[Featuring The MIMU MAXI Husband Dress]

ORTHODOX JEWISH WOMEN FIND NEW WAYS TO BE FASHIONABLE IN CROWN HEIGHTS

How a new crop of Crown Heights businesses are putting an unexpectedly fashionable spin on modesty dressing.
[Wearing their own designs, the electric designers would fit into any street style blog.] READ MORE

A LA MODESTY

So you can imagine my excitement when the MIMU girls created the MIMU MAXI Jean Husband Dress. Combining the cool factor of your husband’s favorite button-down, with the perennially perfect choice of denim, the result is a major revelation for your closet. It also doesn’t hurt that it is comfortable; something we all look for when getting dressed. READ MORE

LOOK MAGAZINE (BRITIAN)

Screen Shot 2015-07-06 at 3.28.01 PM

The great thing about MIMU MAXI skirts is that you can dress them up or down. They are comfortable to wear anywhere and anytime. READ MORE

IN FASHION: WOMEN TO WATCH

Quite a following has developed around their ‘Skirt Leggings’—a slim-cut skirt that, the designers say, offers all the comfort, versatility and neutrality of a good pair of leggings.

AN ORTHODOX BROOKLYN CLOTHING LINE SHARED A PHOTO OF A WOMAN IN A HIJAB, AND THEIR CUSTOMERS FLIPPED OUT

Mimu Maxi is a small clothing line in Brooklyn, owned by two sisters-in-law from Crown Heights, Mimi Hecht and Mushky Notik. Hecht and Notik are observant Orthodox Jews, and as such, as they write on their website, they’ve often struggled to find clothes that were stylish but still as modest as Orthodox custom requires. READ MORE

Crown Heights Fashionistas Give Maxi Skirts an Orthodox Twist

“But for women who strive to stand out within strict codes of modesty, MIMU MAXI’s newest line of chic, extra-long skirts — initially tailored to the sartorial concerns of Hasidic Crown Heights — are injecting fresh energy into women’s wardrobes around the world.” READ MORE

A NEW LINE OF SKIRTS

I’m crazy about the urban and artsy attitude that this collection, and the designers themselves evoke.

You always know with MIMU MAXI you’re going to get exactly what Mimi and Mushky themselves would want in the perfect skirt. Being a grassroots company, they even model their own styles as seen below, and sell through their Facebook page, where they are in constant conversation with their customers in order to stay on the pulse of what each one is looking for. READ MORE

SKIRT LEGGINGS: PKid CHICKS REVIEW

So whats our final say? Super comfy and easy to wear! We not only worked the skirt leggings, the skirt leggings worked for us!
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