Posted in MIMU NEWS
Happy New Year, Homegirrrrls!
I know, I know, we’re a little late, but at least fashionably late….right? And, after all, being fashionable is everythaaaang!
Actually, wait, no no no.…being fashionable is not everything. (Hahaha, ummm….awwwwkward!)
We started MIMU MAXI to to solve a sartorial problem — namely the absence of affordable modest and minimalistic clothing. With a hobby-like passion, and focusing on the clothing we wished we had, we designed two basic, easy, versatile items that have become the staple of your wardrobe, and the staple of our business.
Our Skirt Leggings and the MIMU Frock made your life easier, more comfortable, and to borrow a word that definitely aint going out of style any time soon: SIMPLE. Since we introduced them, our collection has grown, but the appeal of these basics continue to guide everything.
But the real staple that MIMUs brought into your world was not something that can be hung on a hanger. We noticed something emerging within our community that was literally “beyond the basics.” It was about the eclectic group of women that wanted to wear our clothes, but were united by something deeper. It was about the safe, neutral space that embraced differences— but focused on what unites us. It was a space that was real, candid, down to earth — one that celebrated life, and laughter. We introduced a collection of clothing, but a community was born.
Our colorful community is loudest on Instagram, where something like 90% of our customers (both online and pop-up shops) find us. In addition to our style posts, we started sharing our voice. On Israel. On womanhood. On unity. The more we shared our thoughts, our hearts, the more we felt safe to speak up — to share the parts of us that were deeper (certainly deeper than our necklines, hardy had har!).
But Instagram is limiting. We have found ourselves editing ourselves, overthinking each word, and not feeling the sense of freedom of expression we wanted to embrace, to promote. We would post a video of ourselves cruising to Adele, but what if that natural, and funny moment deserved more than 15 seconds? We would share our thoughts on the struggle of being public orthodox figures, but what if we could have really illuminated our thoughts, in a way that wasn’t edited down and turned into a casual sound bite?
At the same time, MIMU MAXI has become about us in a way that is more self-centered than we ever intended. Sure, we are the “celebrities” of our brand (and one of us loves it more than the other, hehe), but that all seems irrelevant when we consider the beautiful, lively community of women that have made us who we are, and also deserve to share, to shine.
We love sharing what we wear, what we’re doing, all about us — and we will continue to let you into our lives in this way (until 500,000 of you sign a Change petition for us to stop!). But what about you? What about so many of you that relate to our style? (Again, not clothes, but spirit.) What about the many women who have connected with us over Social Media, and want to share more? Or tell their story. Or access our unique community of likeminded women, from all ages and backgrounds and religions? What if we can take what began as a shared love for clothing, and grow it into a movement? (Whoa, there we are gutting carried away again, but seriously! Ahhh, I know you feel us.)
So many of you love following us on Instagram. Heck, even we love following us on Instagram (OMG I didn’t just say that, delete, delete!). No but seriously, we love when you tell us this! One of our guiding beliefs is that life should have more opportunities for fun, honesty, and a good dose of self-depracating humor. Instagram has enabled that, and more. And that’s why we will always be, in the words of Facebook, “in a relationship.”
Instagram, how we love thee. But you have your limits. And in knowing them, we can embrace you more. So, alas, we are starting a blog. It’s better. For both of us.
The MIMU MAXI blog will intensify our sharing and strengthen our connecting. Think about is as our Instagram…on speed.
In the unlikely even that we don’t succumb to a severe degree of distraction and procrastination…
THE MIMU BLOG WILL FEATURE:
- MIMU Styling Reports (How do you wear this thing!)
- Picture Diaries (Yes, that’s purposefully vague, hehe)
- Voting on colors, fabrics and designs (without politics)
- Customer Spotlights (Because you guys are the sh*t!)
- Recipes, from our home to yours! (And your recipes tooooo!)
- Reading List (Sometimes we find the time)
- Business Lessons (It’s nice to learn from someone else’s mistakes!)
- Behind the Scenes (The truth about what goes on with MIMU, uh oh!)
- Question and Answers (With answers hopefully as good as the questions)
- Jewish insights into holidays (but written in a way all ya’ll can understand and enjoy)
- Real Life Strife: Challenges, and how we overcome them (errr, if we do)
- …and more! (Our deranged minds are the limit!)
We are ready to bare all. Modestly clothed, with a heart wide open. Are you?
We want your submissions!
We mean what we said: we want more of YOU!
- Your recipes
- Your personal accounts related to relationships, kids, religion…life!
- Your interesting take on current events
- Your unique way to style a MIMU
- Your poetry, your photography — your art.
- Whatever else you want to share that is real, relevant, helpful, meaningful…you get the idea!
You can now submit your entries to firstname.lastname@example.org!
Reach our thousands of daily visitors with a blog post! Enjoy a moment of…quasi fame. Most of all, contribute to a growing community of kick-tush women! 🙂
We hope you’re as excited about this as we are!
Wait, no, that would be weird. Correction: we hope we got you a little excited about this! Maybe excited enough to be our first guest submission, eehhhhh?
We can’t wait to use this platform to give more of ourselves this year, in the hopes of increasing our own unique light, and adding to a more positive space on the web, wherein women of all styles, all ages, all backgrounds, can enjoy a space that feels like an exciting connection — but also feels like home.
It was always about the fabric — but now it’s the fabric of our being.
It was always something to be worn, but now not as a sleeve, but on our sleeves.
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